Could Spirit Airlines further exploit its ULCC strategy in South. NEW YORK -- Ben Baldanza, who led the industry push for more and more airline fees, is out as CEO of Spirit Airlines. Could Spirit Airlines further exploit its ULCC strategy in South Florida with. But Spirit's expansion plans, coupled with the changing competitive. Mr Baldanza has publicly stated he believes Spirit's business model alns.

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CEO runs Spirit Airlines like strategy game Airlines. In domestic route news, there’s lots of extra capacity coming to Florida, including new United routes from San Francisco and Spirit Airlines routes from Ohio, plus a new Florida destination for Frontier Airlines. FORT LAUDERDALE, Fla. — Ben Baldanza, the CEO of Spirit Airlines, leans over his kitchen table, takes another look at the board and plots out his strategy.

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